10 Tips for creating click-worthy Pinterest pins
Pinterest is a visual platform. This means the visuals you use are extremely important in rankings, impressions, and clicks. When designing pins, there are some guidelines you should follow to not only ensure you get clicks and impressions but also to safeguard your content.
Many people ask how to consistently drive traffic to their blog via Pinterest. And the secret is creating pins that make people compelled to click.
If you are struggling with making your Pins the best they can be, don’t worry! I’m breaking it down into the 7 essential tips you need to follow when creating click-worthy pins for Pinterest.
Experiment with different types of Pins
Did you know there are three different types of pins can be used in your Pinterest strategy? There are not only standard image pins, but also carousel pins, video pins, and story pins. Let’s see how these different types of pins differ and when you should use each.
Standard pins are the most simple and common pin. You create a standard pin by simply uploading a still image onto Pinterest and link it to somewhere on your website.
Carousel pins are still image pins that have multiple images included in it. Carousels are great for showcasing many products in one pin, showing different features of a product, or telling a brand story that requires more space.
Carousel pins appear in a feed like standard pins; however, they do have small dots under the pin showing that there is more than one image.
Video pins begin similarly to a standard pin, with a cover image meant to grab your audience’s attention. In a feed, video pins play automatically and tell a story through a short clip. The clip should give an idea of what the pin is about and entice the viewer to click on it to see more.
Story pins have multiple dimensions and factors for them. They can include multiple images, videos and UR links. Story pins are best for showcasing multiple views of products, step by step instructions. However, they are not currently available to all users.
What type should you use?
To determine which type of pins, work best, you will have to do some testing! Try all the different mediums and see which resonates the best for getting clicks with your specific audience. More so, you can do a competitor analysis and see what type of pins your competitors are creating. Take note of what they are doing and see how you can stand out.
Optimize your Pinterest Pin Sizes
For a pin to perform optimally it must be the correct sizes for Pinterest. Pinterest recommends using a 2:3 ratio for all pins. Following this, you will create pins with this ratio, ex. 1000,1500. I have found 735 x 1102 px works great. Check out this chart for some sizing options.
|Width 600px||Length 900px|
|Width 735px||Length 1102px|
As for videos on Pinterest, there are 3 sizes to use. Square (1:1), Vertical (9:16, 2:3), or widescreen (16:9). I suggest using the vertical 2:3 aspect ratio.
Use High Image Quality
Pinterest is a visual platform and one of the most important ways to get clicks on pins is by using compelling, beautiful and relevant images. You want high-quality images that speak to an audience, that are strong enough to stop people in their scroll to take the time to check out your content amongst the sea of others.
The best way to do this is by making your own high-quality photos. This is the only way you can ensure your photos are unique and stand out from the others. You can also use stock photos. However, this can get a little trickier. One way you can use stock photos is by searching through free stock photo platforms like Unsplashed or Pixabay to find less popular but still beautiful images. Or you can invest in a stock photo membership. Investing in a stock photo membership is the best way to find photos that few others have that are of the highest quality.
Brand Your Pins
When making your pins it is essential to consider the basics of branding as well. All your pins should be different but have key similarities that tie everything together with your brand. The key branding aspects you should include in your pins are:
- Logo or website link – have your logo or website link on all your pins so people start to become familiar with your pins and brand. This also prevents people from stealing your pins and using them for themselves.
- Colors – Create a color pallet when designing your website and use those for your pins as well. This way your pins will look cohesive when side by side.
- Fonts – Experiment with fonts and find ones that convert best. Have around 3 fonts you alternate with to create diversity.
Add a Text Overlay
A text overlay is not super relevant for every niche (ex. Fashion), but for most, it is a must. A text overlay not only tells the audience what the pin is about, but it also gives Pinterest more information on the pin.
A text overlay is a layer of text over an image (as shown below).
When deciding if the pin is relevant and should rank Pinterest takes a few things into consideration – the image, the description, the title, and the text on the pin.
Your text overlay should give your audience some information and tell them what your post will solve or inform them of.
If you just use a photo of a book the audience has no idea what clicking on it will result in. Adding a text overlay will make people curious and want to click to see what it is about.
Some great text overlays are:
- How To
- Top 10
Create multiple pins
You should be making multiple pins for each post or product you are trying to promote. There is no magic number but creating at least 7 pins per post/product to start is good. Then you can see in a month or two which ones are doing well, and which aren’t. At that point, you can make a new batch of pins that are similar to the ones that are performing best in this situation.
Focus on user experience
Focusing on the user is essential. When creating pins beware of how all types of users, especially your target audience will view it. Some important aspects to look at from a user’s point of view are as follows:
- Be sure all text is readable – don’t use colors that are too lights, make sure text isn’t hidden in the image, etc.
- Use soft colors – bright neon colors are overwhelming and can cause people to skip your pin
- Check your spelling – spelling mistakes are a sure way to turn people away from your pins
Having a strong call to action on your pin can really increase clicks. Guide your audience by including a descriptive phrase on your pin that entices them to click.
Some great CTA phases to include are:
- Download Now
- Learn More
- Try it Today
- Share This
- Pin this Now
Clear & Keyworded Pin Descriptions
As you know keyword-rich descriptions are essential when creating pins. Be sure to follow the advice on this post – for how to find keywords on Pinterest – and – how to SEO optimize your Pinterest account. Use these posts and be sure to use keywords properly in your title and description.
There is not one single formula for the perfect pin. Experimenting is essential to see what works best for your audience and what gets them to click. Follow these tips and add your own personal touches with colors, wording, images to see what works for you. It may take a little bit of time and trial and error, but Pinterest is a slow burn platform and it takes time to master.